A redesign is the moment where search visibility is most often lost — and the best opportunity to improve it. We treat both as part of the same job.
Older business sites frequently rank for real, valuable terms despite their technical setup rather than because of it. Titles repeat across pages, headings are used for sizing instead of structure, and services and locations are buried in paragraphs no one scrolls to.
We list the existing URLs and identify which ones are worth protecting. Anything with real value is preserved or redirected deliberately — never dropped as a side effect of a redesign.
One meaningful H1 per page, a logical heading order beneath it, semantic landmarks, descriptive URLs, and unique titles and descriptions written for the person deciding whether to click.
Where it fits the business, individual services and service areas get their own properly structured pages and internal links, instead of competing inside one long page.
Organization, Service and breadcrumb structured data describe your business in the format search engines expect, so your listings are built from accurate information.
What this service reliably changes — and what it does not, so nothing here reads as a promise we cannot keep.
A short, plain-English review of the design, mobile experience, conversion paths, speed and SEO structure of your current site.
No obligation, and no pressure to rebuild everything.