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Practical guides for planning a redesign.

Four reference documents, written to be useful whether or not you ever hire us. No email required, nothing held back for a paid version.

Whichever question you have first.

Roughly in the order most people meet them, but they are independent.

  • The 20 minute self-audit

    A practical self-audit any business owner can run on their own website in twenty minutes, using nothing but a phone. What to look at, and what each answer means.

    For
    Business owners who suspect the site is underperforming but cannot say why
    Takes
    20 minutes, on your phone
  • Why quotes vary so much

    What actually drives the cost of a website redesign, why quotes for the same brief differ so widely, and how to compare them fairly. Written to be useful with any agency.

    For
    Anyone holding several quotes that do not resemble each other
    Takes
    A 12 minute read
  • Redesign brief template

    A plain-English brief template for a website redesign: what to include, why each section matters, and what to leave out. Usable with any agency, including ones that are not us.

    For
    Anyone about to approach agencies for a redesign
    Takes
    An hour to fill in properly
  • Redesign without losing rankings

    Why traffic falls after a website relaunch, and the URL inventory, redirect map and launch checks that prevent it. A practical guide you can hand to any agency.

    For
    Anyone about to rebuild a site that already gets search traffic
    Takes
    A 15 minute read, and a day of work to do properly

Or skip the reading and send us the site.

A free review answers the same questions against your actual pages, in plain English, with no obligation.

No obligation, and no pressure to rebuild everything.